The Tradwife Fantasy Is a Lie (and the Patriarchy Is Cashing In)

The tradwife aesthetic is a business model, not a belief system. It’s curated, filtered patriarchy: soft enough to look appealing, but still designed to keep women small and in check. Do you really think a woman who bakes her children’s cereal from scratch, homeschools five kids under eight, keeps a spotless house, and exists solely for her husband’s happiness also has the time and energy to film an endless stream of content for millions to consume?